let's work together

Get clarity, confidence, and an actionable plan to start living your authentic life.


Lia Fetterhoff Designer, strategist, & mentor

Lia Fetterhoff is a Senior User Experience Designer with over 13 years of experience crafting award-winning mobile and web apps at well-known tech companies like Google, Nest, and GE, and has worked and consulted at a variety of startups and companies in Silicon Valley. She is the Co-Founder and CEO of Life Experience Design (lifeexperience.design), teaching a coaching methodology to apply design thinking to life challenges, and creator of Swishie, a community for women of color to thrive doing the work they love. She also founded Roseville UX, a local user experience design community. Lia’s passion is helping others design with intention in both work and life. She lives with her husband and two kids in Roseville, CA.

Areas of expertise

A designer and strategist, Lia curates and creates pathways to help you move forward. See how her Life Experience Design framework can help you with…

You're a good fit if...

  • you’re an ambitious, highly-motivated woman of color
  • you’re responsive, prioritizing your growth and wellness, and willing to do the work
  • your biggest block is getting clarity on your next career or life pivot
  • you’re open-minded
  • you want to learn more about design thinking & how you can design a life you love 💖
frequently asked questions

Typically we would do six hour-long sessions for $2500, over the course of six weeks, paid upfront. This includes custom made-for-you exercises, access to me during the course of the six weeks, and an invitation to the private community. Once you’ve learned the methodology, we can do subsequent one-off accountability sessions and these are usually $250 per one-hour session or $100 per 30 minute session.

  • If you require help from a mental health professional, then please take care of those needs first. I am not a licensed therapist, and I urge you to get the help you need.
  • If you are not a woman of color, then I also ask you to move on. Feel free to join my newsletter.

It is a coaching methodology I created with Hannah Chen. If you’d like to check it out first before committing to dedicated coaching, we created an online course that is more affordable. Check out lifeexperience.design for details.

ready to start living your ideal life?

Book a FREE 15-minute discovery call to see if we’re a good fit.

(Disclaimer: I am *not* a therapist. If you need a mental health professional, please seek out this type of help first.)

MY MISSION IS TO HELP WOMEN OF COLOR LIKE YOU TO THRIVE DOING WORK YOU LOVE.​

Book a 15-minute discovery call