Swishie podcast episode 01: Maryn Masumiya of Kawaii Craft Shop

In these interviews we talk about how a pivotal moment or a series of moments have jumpstarted inspiring women of color on their current journey today.

Listen to the full podcast on Anchor or Spotify.


Growing up, did you know what you wanted to be? What about by the time you started college: how did you pick what you wanted to major in? If you’ve ever felt the call to be creative and are wondering if now is the time to get started, you will strongly relate to my conversation today with Maryn Masumiya.

Maryn is owner of Kawaii Craft Shop, was previously in corporate marketing for 14 years, and is a longtime friend (and my former college roommate!). During lockdown, she reconnected with her creativity while tapping into a community and getting the push she needed to build a business from a newly discovered craft she enjoyed: creating handmade gifts primarily made with clay.

Maryn has redefined her version of success from external factors such an impressive job title to following her intuition and reigniting her relationship with her authentic self. Now, she uses internal factors as a marker of success: whether what she’s doing is meaningful, if it brings fulfillment, or makes her feel good. In today’s episode, we talk about how burnout and several life-altering events gave her the confidence she needed to start her business, how she built her authentic voice, and how she’s become an activist in light of recent hate crimes targeting the AAPI community and racism in general.

Listen to the full podcast on Anchor or Spotify.


What you’ll learn from this episode:

  • Why it’s important to take time to explore and experiment with different modes of creative expression, and not every hobby needs to become a business
  • Why now is a great time to pursue something creative as a business
  • How marketing can help you with developing products
  • Advice on how to make a career shift
  • The importance of connecting back to your identity if you’ve ever felt the need to minimize it growing up
  • A great reason for supporting small businesses
  • Why it’s important to be clear on your values

Connect with Maryn & Kawaii Craft Shop:

Resources mentioned:

Note: Some of the links shared here are affiliate links. As an Amazon Associate, I earn from qualifying purchases.


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