Hey there! I’m Lia, creator of Swishie.

As an artist, writer, and designer, I’m a multi-passionate creative who feels most fulfilled when I can energize others.

With 15 years of user experience design expertise working with entrepreneurs to tech giants like Google, I’m an expert at creative problem-solving. As a design leader with a psychology background and an endless passion for self-development, I’m passionate about the power of authentic leadership to influence intentional career & life journeys. And, I’ve recently started my own artist’s journey to fully express and connect with others in a way that’s most authentic to me.

If you’re looking for inspiration and practical advice for your own career and life, you’re in the right place. 💖


About Swishie®

Swishie® provides inspirational content for women of color to thrive in designing their best lives.

The traditional ideas of stability as success — a safe job from a safe college degree where you move up the ladder until a retirement — doesn’t have to be the only way. For many, it can be unhappy and unfulfilling.

The world needs more people who have come alive, and Swishie® wants to help you on your journey.


"My mission is to help women of color thrive in life with creativity, curiosity, and confidence."

— Lia Fetterhoff, Creator of Swishie